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Measuring customer loyalty = cash in the bank

Why don’t more businesses readily embrace the culture of service and loyalty? We’d suggest it’s simply because senior managers and business owners don’t know how, or what, to measure the loss or gains together with the bottom-line impact each inevitably …
If you’re a regular reader of our posts you’ll know that we often talk about the essential need to improve customer loyalty to ensure they keep coming back and spending… https://calltraining.co.uk/latestnews/2016/11/measuring-customer-loyalty-cash-bank/

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